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K-pop Lightsticks: kpop business A Shining Symbol of Fandom

K-pop lightsticks are a colorful part of the concert experience, transforming arenas into seas of glowing colors. Each group’s lightstick is uniquely designed to reflect their identity, from EXO’s aerodynamic Aeris to TWICE’s Candybong. In 2025, lightsticks have become advanced, with features like Bluetooth synchronization and customizable light patterns.

The B2B market for lightsticks is booming, with distributors supplying retailers worldwide to meet the growing demand. For example, BTS’s ARMY Bomb and SEVENTEEN’s Carat Bong are among the top-selling items, with retailers reporting 40% sales increases in 2025. However, the high cost of official lightsticks has led some fans to purchase knockoff versions, which often lack the quality and safety of authentic products.

Entertainment companies are addressing these issues by introducing budget-friendly lightstick options and cracking down on counterfeit markets. Additionally, lightsticks are becoming more green, with companies like JYP experimenting with recyclable materials. As a symbol of fandom, lightsticks continue to unite fans, creating memorable moments at concerts.

The global popularity of K-pop lightsticks has also inspired fan-led initiatives, such as lightstick customization tutorials shared on platforms like X. These creative expressions strengthen the bond between fans and their idols, making lightsticks a global phenomenon.